The fight to world in the search engine results knows no limits, both
ethically and technically. There are numerous reports of sites banned by
Google and other search engines temporarily or permanently, because of
malpractice and use 'black hat' SEO optimization techniques. The
reaction of the search engine is easy to understand, with so much
deception and plagiarism are placed by SEO experts in their arsenal, the
results displayed by the search engines will not at all related to the
content of the web site. And it is dangerous because of the risk on the
website is banned by Google. And even if search engines did not detect
this fraud, usually your competitor will report it.
- Keyword Density or Keyword Stuffing
Sometimes SEO experts Doing things outside ethical boundaries in order
to boost their clients' sites to top positions using unethical
practices, such as Keyword Stuffing. Enter keywords regarded as
unethical because basically what you do is write down key words as much
as possible, which is not related to the website itself to trick users
into search engines, these activities often makes users SE (Search
Engine) the wrong way.
- Doorway Pages and Hidden Text
Another key common doorway pages. Before Google introduced the Page Rank
algorithm, the doors were a common practice, and at that time he was
regarded as an illegal way for website optimization. An entrance page is
a page created specifically for search engines not humans, use to get
high positions in search engines and trick users to visit the website.
Although keywords are still the recommended way, but relying solely on
keywords to determine the position of a site, is wrong. Doors page then
not the best way to get traffic to a site, but if you use it, do not
blame Google punished you.
There is a different technique that is almost identical to the text
pages hidden door, which is not visible to humans, but is inserted into
an HTML page source, to trick the search engines that the page is
keyword-rich. Actually, the doors and hidden text can not (difficult) If
this does qualify as site optimization, but they are more appropriate
in qualify as a technique to manipulate and trick the user Search
Engine, with legal consequences in your site by Google, Yahoo and MSN.
- Duplicate Content
The content of the website is the most important thing in SEO, but not
duplicate content. In terms of Google, duplicate content means the same
text was posted on the same site differently. If you do copy-paste a
paragraph on one page-kehalaman else on your site, then do not might
expect to see if your site's rank dropped. But many believe that the
perpetrators of SEO techniques combine content is not duplicated text
and there are many examples of this.
- Link Spam
Link Spam is another major problem in SEO tools, SEO tools like the
others, it can be used or misused. While backlinks are important (for
Yahoo backlinks are important as quantity, while Google's more important
what sites backlinks come from), has tons of backlinks from a link farm
or from a site that has been blacklisted begging to be punished by
Google.
Although I've heard and read about things like SEO techniques and Pay Per Click Advertising Management, this is the first time I'm reading about unethical practices in this area. Actually, I've never, about keyword stuffing. Including keywords without any organic relation to the content is really unethical. This is like tricking search engines.
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